View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 22, 2008

US: More consumers buying green, says Wal-Mart

Wal-Mart has announced a “dramatic” increase in the number of US consumers buying “green” products.

Wal-Mart has announced a “dramatic” increase in the number of US consumers buying “green” products.

Research carried out by the US retailer claimed that consumers were buying 66% more “green” products than last year.

Wal-Mart claims the growth seen in its “Live Better Index” shows concern for the environment has a growing presence in shopping baskets.

“The fact that product adoption has increased dramatically in one year shows that the decisions our customers make in the aisles, coupled with Wal- Mart’s commitment to providing more eco-friendly choices at the best value, is helping consumers and the planet live better together,” said Stephen Quinn, chief marketing officer at Wal- Mart.

The index said US consumers were buying more organic milk, with organic sales accounting for 1.58% of all milk sales at Wal-Mart, compared to 1.15% last year.

Consumers, however, are buying less organic baby food and formula, with organics accounting for 4.12% of sales, down from 4.31% in 2007.

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food