Natrol , a manufacturer and distributor of nationally branded nutrition products, has announced the election of Ralph Simon to its Board of Directors. The company said it hopes Simon’s appointment will aid the company in its ambitions to expand overseas. 

“Ralph Simon joins our Board at a time when Natrol is entering an important global developmental phase,” said Wayne Bos, president and CEO of Natrol. “He brings a wealth of experience in strategic corporate development and trans-cultural awareness. In particular, his experience in the global entertainment and mobile content industry will help us as we carefully evaluate building and expanding Natrol’s branded products into wider international markets.”

Simon is president and CEO of The Mobilium Group, an advisory group that offers strategic analysis of mobile entertainment content, properties and technologies. He is also chairman emeritus and founder of the Mobile Entertainment Forum Americas (MEF ), a global mobile entertainment trade association and advocate for the mobile entertainment industry.
Previously, Simon was the co-founder of the Zomba Group and Jive Records , which grew to become the world’s most successful independent record and music publishing company. He also served as executive vice president of Capitol Records, Blue Note Records and created EMI’s New Media business.

Elliott Balbert, founder and executive chairman for Natrol said: “Ralph Simon is recognised as one of the founders of the modern mobile music and entertainment industry in the United States, Europe and Australasia. His experience in growing companies to maximise their global business opportunities provides a significant advantage to Natrol.”

Commenting on his appointment, Simon observed that Natrol was well placed to take advantage of the opportunities for global expansion that new media present. “In an increasingly complex global marketplace, Natrol has recognised the importance of new media and mobile devices to build brand confidence and customer loyalty. I am enthused by the highly competent and professional team that Natrol’s leadership is putting together to deliver clear growth opportunities. Their understanding of behavioural marketing and its value demonstrates their grasp of how to build a successful worldwide company,” Simon said.