Nestle’s US ice cream unit Dreyer’s is launching what it claims are the first national coconut water-based frozen fruit bars to be sold in supermarkets.

The line of frozen snacks, under the brand name Outshine, will include Dreyer’s Outshine fruit bars, which will be available in six flavours from April. The newest product innovation, however, will be the addition of Coconut Waters bars to the line.

Nestle says it is hoping to capitalise on the popularity of coconut water with the launch, which will comprise two variants: Coconut Waters with Banana; and Coconut Waters with Pineapple.

Each bar contains 60 calories and are non-fat and non-dairy.

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By GlobalData