Ebro Puleva subsidiary New World Pasta Company has appointed Peter Smith as its new senior vice president of sales and marketing.

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Smith has more than 20 years of experience in the food and consumer packaged goods industries, most recently as managing director of the StarKist Seafood Company, and previously at HJ Heinz Company, E J Brach Corporation and Proctor & Gamble.


New World Pasta CEO Scott Greenwood said: “We are pleased that Peter is joining New World Pasta. He is highly regarded in our industry as someone who has combined his experience, knowledge and passion to form a foundation for continued success.


“We look to Peter to help us drive profitable growth, the continued development of our strong and well-known brands and new product innovation. Peter will be a key member of our senior executive team.”


Ebro, a food group with rice, sugar, dairy and pasta businesses in its portfolio, acquired 100% ownership of New World Pasta on the 9 June this year..

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