US-based organic food firm Organic Alliance has announced that president and COO Parker Booth is set to become the group’s chief executive.

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Booth, 54, will keep his role as president and look to continue to drive the company’s growth, said current CEO Tom Morrison.


Morrison, who will stay on as chairman, praised Booth’s role in the expansion seen at Organic Alliance.


“Parker has taken an emerging company from zero revenue to a current running rate of over US$1m in monthly sales revenue in just five short months, achieving this milestone despite having to operate in one of the toughest economies since the 1930s,” Morrison said.


He added: “Parker has opened up a vibrant European division that we believe offers Organic Alliance significant growth opportunities in 2010 while continuing to expand our base business in the US marketplace.”

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Booth will take up the CEO role on 1 December.