US-based organic food firm Organic Alliance has announced that president and COO Parker Booth is set to become the group’s chief executive.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Booth, 54, will keep his role as president and look to continue to drive the company’s growth, said current CEO Tom Morrison.


Morrison, who will stay on as chairman, praised Booth’s role in the expansion seen at Organic Alliance.


“Parker has taken an emerging company from zero revenue to a current running rate of over US$1m in monthly sales revenue in just five short months, achieving this milestone despite having to operate in one of the toughest economies since the 1930s,” Morrison said.


He added: “Parker has opened up a vibrant European division that we believe offers Organic Alliance significant growth opportunities in 2010 while continuing to expand our base business in the US marketplace.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Booth will take up the CEO role on 1 December.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now