US sales of natural/organic food and beverages will soar past US$46 billion by 2010, increasing by nearly 63%, as the popularity and availability of natural/organic products continues to gain momentum, according to a report out this week.
The addition of Wal-Mart as a major purveyor of organics, rapid growth in all major supermarkets’ private label organic offerings, and highly anticipated expansion of the widely successful supermarket “lifestyle” stores assures the forthcoming exponential market growth, according to a report from market research publisher Packaged Facts.
The report said that in most cases, the growth of leading natural/organic brands continues to greatly outpace that of their respective categories, while organic products themselves are outselling “natural” ones because they are newer to mass channels and carry more clout with consumers because they are government- regulated.
“Organics have clearly become a way of life for millions of health- conscious Americans, and the success of the big 3-Whole Foods, Wild Oats, and Trader Joe’s-has finally awakened mainstream American retail to the viability of this market,” said Don Montuori, the publisher of Packaged Facts. “This research delves into the inner-sanctum of the industry showing why it has become-and will continue to be-the hottest area in food retailing.”