Private-equity firm Peak Rock Capital has acquired US-based honey supplier Groeb Farms from bankruptcy protection.

Peak Rock will assume control of the business, now known as Natural American Foods, from Chapter 11 protection after it reportedly loaned US$30m to the company.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The honey producer applied for Chapter 11 after allegedly buying Chinese honey through other countries to avoid anti-dumping tariffs.

Robert Strauss, managing director of Peak Rock Capital, insisted Natural American Foods had a “strong competitive position as an established producer of high quality honey”.

He added: “We believe NAF is an excellent platform for expansion through organic growth and strategic add-on acquisitions and are excited to work with the company’s outstanding new management team in pursuing these opportunities.”

Rolf Richter, part of that management team and CEO of Natural American Foods said Peak Rock had helped the business “establish a strong, well-capitalised foundation”.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Richter, who joined the honey supplier last July and played a role in the sale to Peak Rock Capital, said: “Peak Rock’s investment will now allow us to focus our resources on what is most important to our company: making the highest quality honey products for our commercial and retail customers.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact