US online grocer Peapod has expanded its Peapod by Stop & Shop service in Manhattan.
The Ahold-controlled grocer said yesterday (14 March) that it will offer residents and businesses in the Midtown, Upper West Side and Upper East side access to its offer.
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The retailer also plans to extend its service to further Manhattan neighbourhoods by the end of the year.
“It’s no secret that grocery shopping in Manhattan is a challenge. With the high food prices, large crowds, long lines and limited retailer options, it’s a strain on shoppers’ wallets and patience,” said Andrew Parkinson, co-founder and president of Peapod. “With our low prices, thousands of weekly specials and convenient delivery options, we look forward to giving New Yorkers a smart way to save money and time.”
The move will pit it against FreshDirect, the online grocer which recently sold a stake to UK grocer Morrisons.
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