Pepperidge Farm, the bread and baked goods subsidiary of Campbell Soup Co., is to install a high-capacity bread production line at its bakery in Florida.

The line will boost the plant’s capacity by 31m loaves a year. The plant, in the town of Lakeland, is to be extended in order to house the new line, and after that expansion is completed the facility will cover some 320,000 sq ft.

“Consumer demand for our premium fresh breads – especially whole grain and natural varieties – has never been stronger,” said  Pepperidge Farm president Pat Callaghan. “This new facility will enable us to meet that demand while maintaining the premium quality and freshness that have been Pepperidge Farm hallmarks for 70 years.”

Pepperidge Farm, the second largest bread brand in the US, expects the additional line to create 45 jobs once it is fully operational. The company expects the plant expansion and installation to be completed within a year.