PepsiCo’s “indulgent” businesses remains important to the company, a senior executive has assured investors, amid concerns that the US food and drink giant is focusing too much on healthier products.
Albert Carey, chief executive of PepsiCo’s beverage business in the Americas and former president of its Frito-Lay snacks unit in North America, said the company would not forget the “core” elements of its portfolio.
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“If you’re going to do the healthy, you have to do the core, because we still have a very strong business in the core,” he reportedly told an industry conference, according to the Financial Times. “If you’re going to push healthy, you still need to push indulgence.”
Carey’s comments at the Beverage Digest conference came as PepsiCo CEO Indra Nooyi is facing disquiet among investors. There are concerns that the company has strayed too far from its core business and, by doing so, has not created enough shareholder value. PepsiCo’s share price is only around 2% up on five years ago, while The Coca-Cola Co’s shares are trading almost 44% higher than December 2006.
PepsiCo is currently undertaking a strategic review of its business. There is growing speculation that the firm will need to announce a significant change early in 2012 in order to reassure shareholders. Yesterday, the New York Post reported that the soft drinks giant is considering cutting up to 1,000 jobs in order to increase its marketing budget.
At the conference yesterday, Carey said that the company would fund more research into sweeteners, as well as invest more in its key ‘Power of One’ strategy, which is designed to create sales synergies between the firm’s North American drinks and snacks divisions.
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By GlobalDataSanford Bernstein analysts said that Carey’s comments were “very consistent” with their own analysis of likely PepsiCo moves. Last week, the analysts said that, in early 2012, they expect the firm to announce a “multi-year programme for brand/business revitalisation”.
There continues to speculation that greater changes could be on the cards, such as a split in the business or the overthrow of Nooyi. However, Bernstein analysts said: “We do not expect (although do not rule out entirely) a potential break-up of PepsiCo no near-term CEO changeover.”
