US food giant PepsiCo has moved cereal brand Quaker into the cookie category in its domestic market.

The launch of two lines – Soft Baked Oatmeal Cookies and Crunchy Oat Granola Cookies – marks the first time PepsiCo has sold Quaker cookies in the US. The company already sells Quaker cookie products in markets like Argentina.

PepsiCo claimed Quaker Oats had “long been a key ingredient” in home-made cookies in the US and said it was a “natural fit” to launch pre-packaged products under the brand.

“Creating this line of cookies has been a long time coming for us at Quaker and is a great addition to our portfolio that’s already full of delicious foods made with whole grain oats,” Alberto Fernandez, vice president of PepsiCo’s Quaker Foods & Snacks North America unit, said.

The Soft Baked Oatmeal Cookies are sold in five flavours including banana nut, cranberry & yoghurt and raisins.

The Crunchy Oat Granola Cookies are sold in flavours, including mixed berry, mixed nuts and raisins. Both lines have a suggested retail price of $2.69.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now