Olympic swimmer Michael Phelps is to feature on the front of specially marked Kellogg’s Frosted Flakes and Corn Flakes cereal boxes.
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The US cereal giant, sponsor of the 2008 US Olympic team, will feature the athlete on its two cereals from mid-September.
The boxes will feature images of Phelps during this summer’s Olympic games in Beijing.
“As an Official Sponsor of the 2008 US Olympic team and a sponsor of Phelps, it is only fitting that Kellogg Company feature this world-class athlete on its iconic boxes,” said Marta Cyhan, vice president, global promotions, Kellogg Company. “Michael embodies the values behind our Frosted Flakes Earn Your Stripes programme.”
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By GlobalData
