Olympic swimmer Michael Phelps is to feature on the front of specially marked Kellogg’s Frosted Flakes and Corn Flakes cereal boxes.


The US cereal giant, sponsor of the 2008 US Olympic team, will feature the athlete on its two cereals from mid-September.


The boxes will feature images of Phelps during this summer’s Olympic games in Beijing.


“As an Official Sponsor of the 2008 US Olympic team and a sponsor of Phelps, it is only fitting that Kellogg Company feature this world-class athlete on its iconic boxes,” said Marta Cyhan, vice president, global promotions, Kellogg Company. “Michael embodies the values behind our Frosted Flakes Earn Your Stripes programme.”

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