California-based pork rinds business 4505 Meats has announced it has received backing from local private-equity firm Encore Consumer Capital.

The San Francisco firm described the investment, which it will use to develop its innovation pipeline and scale the business, as “significant” but the exact amount it has received is undisclosed.

Founded in 2009 by chef and butcher Ryan Farr, 4505 Meats produces humanely raised, antibiotic- and hormone-free pork rinds, first developed in Farr’s apartment kitchen. 

Its products are sold in retailers including Whole Foods Market, Safeway and Costco.

Farr said: “It’s exciting that our commitment to high-quality sourcing and whole animal butchery is resonating with consumers.” 

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Anish Sheth, recently appointed president of 4505 Meats, added: “Encore’s investment will help us grow the 4505 brand by providing capital to support both our innovation pipeline and demand for our product at our amazing retail partners. We look forward to working with Encore’s team and their network of top industry experts as we continue to scale our business.”

Scott Sellers, managing director at San Francisco-based Encore Consumer Capital, said: “We are excited to have the opportunity to partner with Ryan and Anish to help continue their impressive growth.”

Encore Consumer Capital has raised more than US$600m in equity capital and invested in more than 30 companies in the sector. Its current and prior investments include Aidells Sausage Company, Ancient Harvest, Brownie Brittle, Fantasy Cookie and Mesa Foods.