Following a successful test run in the Atlanta market, PotatoFinger Snack Foods has signed an agreement that places PotatoFinger branded potato chips in select South-eastern Whole Foods Market locations.
“As part of our strategic expansion programme, we’re delighted that thousands of customers shopping at Whole Foods will now have the opportunity to enjoy our chips,” said Leon Stoltz, PotatoFinger’s CEO. “In addition to PotatoFinger potato chips tasting great, our packaging is distinct and stylish.”
Whole Foods is initially offering PotatoFinger’s best selling lightly salted variety.
PotatoFinger has also recently inked distribution deals with Spartan Stores, HMSHost Corporation, Guckenheimer, Brookshire Brothers, Marriott International, Holiday Inn Hotels and Resorts, independent retailers of BP Gas, Central Market and Dierbergs.
Based on purchases and commitments for orders this year, the company’s sales are expected to grow from US$20,000 a month in early 2006 to a projected $1.2m a month by the end of the year.