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January 6, 2020

US poultry group Perdue Farms in direct-to-consumer foray

US meat products specialist Perdue Farms has launched a new online venture aimed at consumers, it has revealed.

By Leonie Barrie

US meat products specialist Perdue Farms has launched a direct-to-consumer e-commerce site.

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Quoting statistics stating that nearly half of all shoppers buy perishables such as meat and dairy items online, the Maryland-based business has set up an e-commerce site offering a selection of its branded products.

Perdue Farms, which turns 100 this year, is best known for its chicken, turkey and pork products with brands including Perdue, Niman Ranch, Coleman Natural and Sonoma Red.

Its e-commerce site will initially offer an assortment of frozen items from across its brands with plans to add additional offerings over time as demand increases.

David Zucker, Perdue Farms’ senior vice president of e-commerce and new ventures, said: “As both online shopping and the demand for convenience show no signs of slowing down, we felt it was important to be in this space.

“We’re excited that this is the first time we’ve been able to offer so many of our brands in one place, nationally. Now, consumers all over the country will be able to enjoy expanded offerings from our portfolio regardless of where they live, including heritage, organic, pasture raised, pork, beef, chicken or lamb – all raised with no antibiotics ever by farm families with the highest standards of animal care.”

With a nod to the environment, each order will include a packet of bee- and butterfly-friendly seeds for consumers to plant in their yards or elsewhere to “help the local pollinator population flourish”.

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Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

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