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US meat products specialist Perdue Farms has launched a direct-to-consumer e-commerce site.

Quoting statistics stating that nearly half of all shoppers buy perishables such as meat and dairy items online, the Maryland-based business has set up an e-commerce site offering a selection of its branded products.

Perdue Farms, which turns 100 this year, is best known for its chicken, turkey and pork products with brands including Perdue, Niman Ranch, Coleman Natural and Sonoma Red.

Its e-commerce site will initially offer an assortment of frozen items from across its brands with plans to add additional offerings over time as demand increases.

David Zucker, Perdue Farms’ senior vice president of e-commerce and new ventures, said: “As both online shopping and the demand for convenience show no signs of slowing down, we felt it was important to be in this space.

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“We’re excited that this is the first time we’ve been able to offer so many of our brands in one place, nationally. Now, consumers all over the country will be able to enjoy expanded offerings from our portfolio regardless of where they live, including heritage, organic, pasture raised, pork, beef, chicken or lamb – all raised with no antibiotics ever by farm families with the highest standards of animal care.”

With a nod to the environment, each order will include a packet of bee- and butterfly-friendly seeds for consumers to plant in their yards or elsewhere to “help the local pollinator population flourish”.