Pro-Fac Cooperative, the US fruit and veg co-op, has received around US$238m from the sale of Birds Eye Foods, which was completed just before Christmas.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The co-op, which held a controlling stake in the US frozen food group, said on New Year’s Eve that it would hand out a dividend of $0.20 per share.


The dividend will be payable on 1 February to shareholders of record of Pro-Fac’s Class A cumulative preferred stock at the close of business on 15 January.


The sale of Birds Eye Foods to private-equity owned Pinnacle Foods Group was sealed on 23 December for $1.3bn.


Birds Eye Foods, which generates over $930m in sales from brands like Birds Eye
Steamfresh, Comstock and Wilderness, was owned by a holding company controlled by Vestar Capital Partners, Pro-Fac and Birds Eye Foods management.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact