Procter & Gamble has remained tight-lipped on reports in the US that it is looking to sell the Pringles snacks brand.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


P&G, which specialises in personal care products, is reported to have asked investment firm Blackstone to handle the sale of Pringles.


The Financial Times cited sources close to the matter as indicating that P&G has asked Blackstone to run two auctions – one for Pringles and coffee brand Folgers and the other for the Duracell business.


However, a P&G spokesperson refused to be drawn on the reports when contacted by just-food today (2 October). “We don’t comment on speculation on that or any of our other brands,” the spokesperson said.


When asked if P&G would rule out that Pringles would be sold, the spokeperson refused to comment.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Officials at Blackstone were equally coy about the situation. A spokesman for the investment firm in New York declined to comment.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now