US: PureCircle extends Merisant agreement

Stevia firm PureCircle has expanded its agreement to supply sweetener maker Merisant.

PureCircle announced yesterday (15 March) that the new agreement will extend across all markets and across Merisant’s entire portfolio, including Canderel, Equal and Pure Via.

As part of the new agreement, all Merisant tabletop products that have been sweetened with Stevia extracts will carry PureCircle’s ‘Stevia PureCircle’ trust mark, which it said serves as a symbol of quality and reliable sourcing for consumers and will be supported by PureCIrcle’s We Grow Joy campaign and the Global Stevia Institute.

“PureCircle is a driving force in the stevia industry, with their supply chain strength and continuous innovation. We see the extension and expansion of Merisant’s relationship with PureCircle as a key element in supporting the global expansion of our portfolio of leading sweetener brands,” said Merisant president and CEO Paul Block.

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