US organic foods group The Really Cool Food Co. is set to merge with produce firm Renaissance Food Group.

The two sides said the deal, announced today (10 June), would offer “retailers and consumers the broadest selection of the freshest prepared and value added fresh foods”.

Under the plans, California-based Renaissance Food Group will lead the sales and marketing team for the combined company, which will push brands including Really Cool Foods and  Garden Highway.

Jim Catchot, president and CEO of Renaissance Food Group, said retailers want a “solution to fresh high quality foods” for their shoppers.

“Now with The Really Cool Food Company, we can significantly expand the menu of items offered. Our logistics and distribution channels provide retailers a wide choice of prepared foods within a short order cycle,” Catchcot said.

Really Cool Food Co. was set up in 2005 and has production facilities in Indianan and New York. Founder and CEO Michael Recanati said: “The demand continues to grow for solutions and this merger will ensure grocery retailers and specialty food stores, and foodservice providers, will have the absolute freshest prepared entrees and side dishes for their shoppers to enjoy.”