US confectioner and retailer Rocky Mountain Chocolate Factory has reached an agreement with ice cream group Cold Stone Creamery to co-brand a number of outlets.
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On a test basis, seven franchised stores will be co-branded on a trial basis.
“We are delighted to have the possibility to enter into a co-branding test with Cold Stone Creamery,” stated Bryan Merryman, COO of Rocky Mountain Chocolate Factory.
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”We believe Cold Stone Creamery has developed a brand awareness and reputation for product quality that complements Rocky Mountain Chocolate Factory’s gourmet chocolate and confectionery product line and meets our customer expectations.”
Depending upon the success of the co-branding test, Rocky Mountain Chocolate Factory and Cold Stone Creamery may consider a more extensive licencing relationship in the future, the companies said.
