Regional US grocer Roundy’s has booked lower nine-month profits as increased promotional activity weighed on the bottom line in the third quarter.

Net income totalled US$25.9m in the year to date period, compared to $29.1m in the first nine months of last year. When adjusted for a one-time gain registered in 2012, nine-month adjusted EBITDA was $129.4m, compared to $152m.

The nine month result felt the impact of higher promotional and marketing investments in the third quarter, when adjusted net income was $3.2m, compared to $8.8m in the comparable year-ago period and adjusted EBITDA dipped to $34.2m from $43.1m.

“We incurred an unusual amount of incremental marketing and advertising expenses associated with our Milwaukee Renewal effort and higher promotional activity,” Robert Mariano, chairman, president and CEO said. However, he added that the strategy was raising the top line. “Our sales cadence improved throughout the third quarter and this has continued into the fourth quarter”.

Year-to-date sales rose 1.4% to $2.95bn and third-quarter sales rose 1.1% to $984.2m.

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