Safeway has appointed Steve Neibergall president of the company’s eastern division.

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Neibergall replaces Hank Cominiello, who was recently named group vice president, retail initiatives.


Neibergall joined Safeway in 1989 as a store manager/ He was promoted to VP, retail operations in the Northern California Division in 2000. His most recent position was SVP, produce and floral.


“Steve has proven himself across a broad range of challenging retail and marketing assignments,” said Safeway chairman, president and CEO Steve Burd. “Under Steve’s leadership in produce and floral, we have been able to build on our already strong reputation for quality and innovation.”

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