The sandwich spread market has been projected to stagnate at US$3bn by a market research report of the mayonnaise, ketchup and mustard markets.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


According to research by Packaged Facts, the sandwich spread market is likely to continue struggling as it suffers from lack of product and packaging innovation.


Packaged Facts projected that sandwich condiment sales would continue a downward trend, which began in 2004, until 2010 when sales are expected to sink to just under $2.9bn.


Mayonnaise still dominates with a share of 59% the market, followed by ketchup and mustard, while all sectors have continued to fall off steadily without loss in market share, according to the research.


In addition, there were only 36 new product introductions between June 2005 and June 2006 in the US market, most of which were launched by smaller players in the market.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Touting the health benefits of some sandwich spreads, such as lycopene-rich ketchup and low-fat mayonnaise, did helped to stave off further market decline though, Packaged Facts said. Upscale, gourmet, and organic versions of spreads have also helped to renew interest in the market.


“The emergence of ‘healthier-for-you’ spreads as well as ethnic-inspired and alcohol-infused spreads should keep the market from declining too badly,” said Don Montuori, the publisher of Packaged Facts. “But more innovation is necessary to keep up with America’s more sophisticated palates and desire for exciting and novel flavours.”