Sara Lee Food & Beverage has appointed Ravi Parmeswar as vice president of the company’s Central Insights Group, where he will lead the North American consumer, shopper and retailer research and insights teams.
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“Additionally, Parmeswar will support innovation growth by identifying key performance indicators and measurement processes for brand equity, as well as new processes for creating and using insights in business planning,” a statement said.
Prior to joining SLF&B, Parmeswar held senior management roles leading global marketing at top consumer packaged goods companies, including The Coca-Cola Company and Campbell Soup Company.
“Ravi is a tremendous addition to our team and a noted expert in the industry. He will play a key role in the continued expansion of our business,” said Kim Feil, senior vice president and chief marketing officer, SLF&B.
“With nearly two decades of marketing leadership experience from some of the world’s largest consumer packaged goods companies, Ravi’s proven ability to grow businesses through innovation and research will have a significant impact on the growth of SLF&B. By strengthening our industry-leading marketing team, we are better positioned to impact our business through marketing research and the development of innovative new products.”
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