Sara Lee Food & Beverage has appointed Ravi Parmeswar as vice president of the company’s Central Insights Group, where he will lead the North American consumer, shopper and retailer research and insights teams.

“Additionally, Parmeswar will support innovation growth by identifying key performance indicators and measurement processes for brand equity, as well as new processes for creating and using insights in business planning,” a statement said.

Prior to joining SLF&B, Parmeswar held senior management roles leading global marketing at top consumer packaged goods companies, including The Coca-Cola Company and Campbell Soup Company .

“Ravi is a tremendous addition to our team and a noted expert in the industry. He will play a key role in the continued expansion of our business,” said Kim Feil, senior vice president and chief marketing officer, SLF&B.

“With nearly two decades of marketing leadership experience from some of the world’s largest consumer packaged goods companies, Ravi’s proven ability to grow businesses through innovation and research will have a significant impact on the growth of SLF&B. By strengthening our industry-leading marketing team, we are better positioned to impact our business through marketing research and the development of innovative new products.”