Sara Lee has launched four lower sodium sliced-to-order deli meats in a bid to offer a more “nutritious” option.

The four flavours; Oven Roasted Turkey Breast, Honey Ham, Oven Roasted Chicken Breast and Roast Beef are due in stores in spring 2009.

“Our customers have told us they aren’t willing to sacrifice taste when it comes to buying lower sodium foods, which is why our new deli varieties offer the best of both worlds,” said Jonathan Drake, vice president, Sara Lee Deli. “When selecting the Sara Lee sliced-to-order lower sodium deli meats, an individual can create a great-tasting, tailor made, gourmet-style sandwich at home that’s delicious and nutritious.”

Sara Lee’s turkey breast offers 40% less sodium than USDA data for oven roasted turkey breast, the honey ham 36% less, the chicken breast 42% less and the roast beef 41% less sodium.

“There’s a stigma that exists when it comes to trying lower sodium foods,” said Connie Diekman, nutrition consultant. “What’s really important to understand is that sodium often mutes the real flavour of foods, so by lowering salt and replacing it with flavourful options you’re actually enhancing your experience and enjoyment of food overall. I like to tell my clients to think of lessening sodium intake as a positive rather than a negative.”

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By GlobalData

The average suggested retail price of the new deli line ranges from US$6.99 to $8.99 per pound depending on the region of the country.