US food producers have been given another health report helping market foods fortified with Vitamin D.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A University of Pittsburgh study, published in the US journal Nutrition, says that despite taking prenatal multivitamin supplements, pregnant women are still deficient of vitamin D.


This, the study claimed, has led to 92% of African-American babies and 66% of Caucasian-American infants having insufficient vitamin D at birth, a condition linked to rickets and other musculoskeletal health complications.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact