US food producers have been given another health report helping market foods fortified with Vitamin D.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


A University of Pittsburgh study, published in the US journal Nutrition, says that despite taking prenatal multivitamin supplements, pregnant women are still deficient of vitamin D.


This, the study claimed, has led to 92% of African-American babies and 66% of Caucasian-American infants having insufficient vitamin D at birth, a condition linked to rickets and other musculoskeletal health complications.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now