Sedano’s Supermarkets, the leading Hispanic retailer in the US, has chosen Republica as its agency-of-record for all of its advertising, promotions, public relations and community affairs initiatives.
Go deeper with GlobalData
The agency will develop an integrated marketing programme that will include television, radio, online and in-store promotions to be introduced through a phased rollout.
“As we continue to expand the company and increase our customer base, having the right marketing team to reposition our brand is key and we feel Republica is our ideal partner,” said Javier Herran, director of marketing, Sedano’s Supermarkets.
“We are thrilled to partner with a retail powerhouse like Sedano’s, as we develop and launch a program that embraces loyal customers and attracts new Sedano’s shoppers,” said Jorge A. Plasencia, chairman and CEO, Republica.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
