Sedano’s Supermarkets, the leading Hispanic retailer in the US, has chosen Republica as its agency-of-record for all of its advertising, promotions, public relations and community affairs initiatives.

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The agency will develop an integrated marketing programme that will include television, radio, online and in-store promotions to be introduced through a phased rollout.


“As we continue to expand the company and increase our customer base, having the right marketing team to reposition our brand is key and we feel Republica is our ideal partner,” said Javier Herran, director of marketing, Sedano’s Supermarkets.


“We are thrilled to partner with a retail powerhouse like Sedano’s, as we develop and launch a program that embraces loyal customers and attracts new Sedano’s shoppers,” said Jorge A. Plasencia, chairman and CEO, Republica.

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