US pork giant Smithfield Foods, which has faced accusations of animal cruelty, has launched a series of videos that provide a “behind-the-scenes look” at production at one of its subsidiaries.

Seven videos showing “pork production and sustainability practices” at Smithfield’s Murphy-Brown hog farms can be viewed on YouTube, SchoolTube and at www.murphybrownllc.com.

“These video tours give viewers a close look inside our hog farms and lets people see firsthand how we put our commitment to product quality, food safety and animal care into practice,” said Don Butler, director of government relations and public affairs for Murphy-Brown.

In December, after an undercover investigation, The Humane Society of the United States said there had been “inhumane treatment” of pigs at a farm in Virginia owned by a Smithfield subsidiary.

After an internal investigation, Smithfield fired three employees.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.