Honey Mama’s, a better-for-you snack brand in the US, has attracted its first external investment since the business was founded seven years ago.

The US$4.5m Series A round was provided by Amberstone Ventures, a San Francisco-based private-equity firm, which has managing partner Alexander Bernstein sitting on the board of Honey Mama’s. 

Founded in 2013 by Christy Goldsby, Portland, Oregon-based Honey Mama’s manufactures chilled and organic cocoa truffle bars in flavours such as Lavender Rose, Tahini Tangerine, and Spicy Dark. 

Goldsby said in a statement: “Honey Mama’s is incredibly grateful to Amberstone Ventures, whose investment will fast-track our goal to become part of the mainstream consideration set when choosing confectionery.”

The company’s snack bars are free-from refined sugar, soy, eggs, dairy, gluten, and grains, and are also non-GMO. The key ingredients are raw honey, dark cocoa powder, unrefined coconut oil, Himalayan pink salt, and either sprouted almonds, shredded coconut, or sesame seeds.

Amberstone’s Bernstein added: “We have extraordinarily high hopes for the brand, which resonates with consumers who are looking for the indulgence of chocolate, without sacrificing their cleaner, nutritional lifestyle goals and objectives.” 

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