US snacks firm Snyder’s-Lance has acquired the assets of snack food distributor O’Byrne Distributing.
The purchase, Snyder’s-Lance said, forms part of the company’s plan to continue “growing and strengthening” its national distribution network. Financial terms of the deal were not disclosed.
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O’Byrne Distributing is a snack food distributor serving the Augusta, Georgia area that operates a direct store delivery (DSD) distribution system. The acquisition will allow Snyder’s-Lance’s to expand its DSD distribution network in this region, the company said.
“The strengths of O’Byrne provide a great way for us to improve the effectiveness of our DSD network, expand service to customers, and enhance long term opportunities for our independent business owners in the region,” said Ed Good, president of S-L Distribution Co, a subsidiary of Snyder’s-Lance.
The O’Byrne routes will be integrated with Snyder’s-Lance’s DSD network, which the company said will provide a number of benefits including “the ability to better service retail partners with core branded products while leveraging supply chain and other efficiencies”.
Last month, Snyder’s-Lance raised its full-year outlook after it booked an increase in first-quarter net profits on the back of growing branded sales.
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