US grocery retailer Supervalu has launched a range of ‘Simply Good Meals’.
The meal programme will be available in a number of grocery stores in the US and most will initially feature four varieties including two in the produce area, one in the meat section and one in the deli department.
The meal solutions will range from a ready-to-heat beef roast, potatoes and a salad; lasagna, salad and French baguette; to pork teriyaki tenderloins, a side dish and salad. Meal solutions will initially change every other week. Each includes easy instructions.
“Research shows that most people don’t know at 4 o’clock what they are having for dinner that night, and in many cases, these hurry-up meals result in less-than-balanced and more expensive food choices,” said Jim Smits, Supervalu group vice president, fresh foods merchandising.
“We wanted to make it easier for our customers to answer that inevitable ‘what’s for dinner’ question by providing them with simple, convenient, affordable ideas for creating a real home-cooked meal.”
The Simply Good Meals programme will roll out in more than 1,300 Supervalu-owned stores nationwide.