Synergy Brands has reached a licensing agreement with Paula Deen Enterprises, headed by US celebrity chef Paula Deen.


The deal will see Synergy subsidy Quality Food Brands produce spices and selected food items under the Paula Deen brand.


“I am pleased to announce this collaboration with Quality Food Brands to produce my line of spices for the grocery store category. I am confident that they will produce quality products that are a value to today’s shopper,” Deen said.


In addition, Paula Deen Enterprises has licensing partnerships with Smithfield Foods, GoBo Seafood, Lloyds Nuts and Kaleen Rugs.

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