US retailer Target announced today (18 October) that it has redesigned some 55 outlets in the Chicago area to expand its fresh food offer.

Target said the stores feature an open-market grocery layout stocked with a selection of fresh produce, fresh meat and baked goods.

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The company is hoping that the expanded fresh food offer will make fill-in shopping easier for its customers and will include a range of national brands and private label products.

The new layout also features redesigned beauty, home footwear and electronics areas.

“At Target we pride ourselves in our ability to respond to the needs and wants of our guests. Our guests have clearly stated that they want more food options in their local Target stores,” said Annette Miller, senior vice president, merchandising for Target. “These new design reinventions are one of the many ways we are evolving our store to deliver one-stop shopping and convenience for our guests.”

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