Tesco, the UK’s leading retailer, today unveiled further details of its US retail plans.
The company said it had secured seven sites in San Diego for its Fresh & Easy Neighborhood Market store format and additional locations are being researched.
In addition to San Diego, the company will open Fresh & Easy Neighborhood Market stores throughout Southern California and in Phoenix and Las Vegas.
Each of the neighborhood markets will be smaller than the usual supermarket to give customers a faster, easier shopping experience, the company claimed.
“San Diego is filled with vibrant neighborhoods and residents who understand the value of nature’s gifts, from stunning beaches to delicious fruits and vegetables,” said Tim Mason, Fresh & Easy Neighborhood Market CEO. “We think our stores’ approach to bringing fresh, high quality foods to the neighborhood will be a hit with San Diego consumers.”
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By GlobalDataTesco said, the Fresh & Easy Neighborhood Market format is a result of extensive customer research in local US markets combined with the learnings from Tesco’s Express format which it operates in more than 1,000 stores in seven countries, serving approximately 10 million customers every week. Fresh & Easy researchers spent time in the homes of consumers looking at shopping and cooking patterns.
“We literally went into their kitchens and looked in their refrigerators,” said Mason. “Based on our research, we are confident our stores will be a hit in every neighborhood we open in.”
“The company’s research also showed that by offering the right mix of authentic and national brand products that households use, together with low prices, quality meat and produce and a clean store environment, Fresh & Easy can meet the needs of Hispanic consumers,” Tesco said.
