Truvia has extended its namesake sweetener brand in the US with the launch of a Baking Blend variant.
Truvia Baking Blend is a mix of Truvia natural stevia-based sweetener and sugar with 75% less calories per serving than sugar, the company said. The new variant, which is suitable for baking, is available in retail outlets across the US.
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A half-cup of Truvia Baking Blend has 190 calories and provides the same sweetness as one cup of sugar with 760 calories, the company said.
“The introduction of Truvia Baking Blend offers a natural ingredient option that allows families to continue to enjoy the same sweet taste of their favourite baked goods, with the satisfaction of knowing they are consuming 75% fewer calories from sugar,” said Mark Brooks, Truvia global consumer products director. “With this expansion of Truvia products at retail, the Truvia brand continues to lead innovation and growth of the stevia-based sweetener category.”
The Baking Blend package features a closeable, “easy-to-pour” spout. It is available at grocery, retail and natural product stores with an RRP of US$6.99 per bag.
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