The deal expands Tyson’s presence in the retail channel. Tyson is the second-largest tortilla maker in the US, although the majority of its sales are to foodservice customers. Don Julio supplies retailers throughout the US under the Don Julio Authentic and Clover Club brands.
“Don Julio is an example of a brand that’s the right fit for Tyson Foods,” president and CEO Donnie Smith said. “The people are great, the business expands on an existing tortilla business where we already have expertise and it will allow us to offer our retail customers another product with a loyal consumer following.”
Don Julio’s existing management team will remain in place. The financial details of the deal were not disclosed.