Tyson Foods is targeting increased product innovation in packaged and processed food categories through the opening of a new ‘Discovery Centre’. The research and development centre is designed to increase the company’s ability to develop new products and bring them to market quickly, Tyson said, unveiling its new facility yesterday (6 March).
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“The Discovery Centre is much more than a building,” Tyson president and CEO Richard L. Bond told reporters. “It’s about our passion to create new products designed to meet the ever-changing needs of today’s consumers.
“It’s a hub of food innovation enabling us to combine consumer insights with culinary and food manufacturing expertise to develop great-tasting chicken, beef and pork products.”
The 100,000 square foot facility houses 19 specialised research kitchens, a multi-protein pilot plant, a packaging innovation lab, a sensory analysis lab and consumer focus group capabilities.
“The Discovery Centre is designed for joint value creation with our customers,” said Hal Carper, senior vice president of Corporate Research and Development. “Here our food innovation teams collaborate with customers to research consumer needs, then design and test new products and packaging. We can then produce products on a test basis in a real-life manufacturing environment.”
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