Consumer goods giant Unilever is introducing I Can’t Believe It’s Not Butter! cooking and baking sticks to the US market.

The company claimed that the sticks “taste and bake just like butter” but with 50% less saturated fat and no trans fats or cholesterol.

Unilever said that the launch was a response to the increasing tend for consumers to cook at home, coupled with growing demand for healthy options.

The new sticks are available at retailers nationwide at a suggested retail price of US$2.99.