Unilever is launching what it claims is a first-of-its-kind digital voucher scheme for consumers in the US.

Consumers of Unilever products, from Vaseline to Ben & Jerry’s, will be offered US$5 back for every $20 they spend as part of a promotion in the run-up to Thanksgiving in the US.

What makes the scheme different from other voucher promotions, according to Unilever, is the firm’s tie-up with SavingStar, an online grocery savings service. Via SavingsStar, shoppers can combine loyalty cards from 100 participating retailers and stack up savings on any Unilever products purchased. 

“It is an unprecedented opportunity for shoppers to save,” said Unilever senior director for marketing communications Christine Cea. “With the SavingStar programme we are able to reward shoppers for their loyalty to the Unilever family of brands.”

The promotion will run until the end of Thanksgiving Day. Consumers can access it either via Facebook or by registering for free at SavingStar.

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