Unilever has offloaded its frozen meals business in North America to ConAgra Foods, the consumer goods giant announced today (30 July).

The US$265m sale of products sold under brands including Bertolli and P.F. Chang’s was part of Unilever’s strategy of selling off its frozen food assets.

In 2010, Unilever quit the frozen food sector in Europe, with the sale of a business in Italy. It sold off the bulk of its European frozen food business in 2006 to private-equity firm Permira in a transaction that included the Birds Eye and Iglo brands.

Nevertheless, the deal with ConAgra is Unilever’s latest disposal in North America. In October, Unilever sold four US food brands to local company B&G Foods.