United Natural Foods has promoted Michael D. Beaudry, currently vice president of distribution, to the post of president of the Eastern Region with immediate effect.

In his new role, Beaudry will oversee day-to-day operations and customer support for the company’s Eastern Region, reporting directly to Richard Antonelli, United’s executive vice president and chief operating officer.

“Michael has been integral for our growth and we believe this a natural transition given his extensive operating experience, leadership skills and in-depth knowledge of our operations and customer base,” Antonelli said. “Additionally, this new assignment strengthens the breadth and depth of our management team and helps ensure that we have the resources in place to continue to capitalise on growth opportunities in the rapidly growing natural products market.”

Beaudry, who joined the company in 1999 and has been in his current post since 2003, previously worked for Target, Exchange Novelty and Clo-Shure, in various senior level operational management positions.