Vita Foods and Cadbury Schweppes Americas Beverages yesterday (7 May) announced the launch of a line of branded savoury soda-flavoured sauces and marinades.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Vita Foods has begun manufacturing Dr Pepper, 7UP and A&W Root Beer branded barbeque sauces and meat marinades under licence.


“Soda-flavoured barbeque sauces have become a great American tradition in culinary creativity. We’ve talked to consumers at length regarding the kinds of foods and flavours they enjoy, and as a result, created this line of barbeque sauce and marinade products infused with some of America’s favourite soda brands, Dr Pepper, 7UP and A&W Root Beer,” said Megan May, associate licensing manager, Cadbury Schweppes Americas Beverages.


The full line of Dr Pepper, 7UP and A&W Root Beer sauces will be available in grocery, gourmet and convenience stores, as well as in casual dining restaurant chains this summer.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now