Retail giant Wal-Mart is reportedly eyeing annual sales of about US$10bn if its smaller-format Marketside grocery stores were to be rolled out nationwide.
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Wal-Mart will be opening its first ten 15,000 square foot stores this autumn. The concept was developed to compete with UK retailer Tesco’s Fresh & Easy outlets in the Phoenix area.
Wal-Mart’s Marketside stores are designed to appeal to higher-income consumers who want to buy premium foods “on the go”.
According to a report in the Financial Times, a company job advertisement indicated the high level of revenue the group hopes to generate. Wal-Mart allegedly expects to expand its store network to more than 1,000 retail outlets throughout the US.
However, when contacted by just-food, Wal-Mart was quick to play down its expectations.
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By GlobalData“It is a very small scale pilot in the Phoenix area,” a spokesperson for the world’s largest retailer emphasised. “There are a very small number of stores and we currently have no plans to expand beyond that.”
Wal-Mart declined to comment on any sales targets it may have for the Marketside format, either in the near- or long-term.
