Wal-Mart Stores is set to customise its 3,256 US stores over two years by selling a mix of goods laid out for a specific localised group of customer, according to the Associated Press (AP).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to the news agency, the president and chief executive of Wal-Mart US, Eduardo Castro-Wright, revealed that a best-suited mix of products and layout would be used for each location.
The supermarket chain has purportedly identified six possible target groups, including Hispanics, African-Americans, empty-nesters, baby boomers, and affluent, suburban and rural shoppers. Castro-Wright told the AP that the approach would likely require changing around 3,000 of the roughly 200,000 items sold by a typical Mal-Mart supercentre.
Wal-Mart US was not available for comment when contacted by just-food today (8 September).
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
