Wal-Mart Stores is set to customise its 3,256 US stores over two years by selling a mix of goods laid out for a specific localised group of customer, according to the Associated Press (AP).
According to the news agency, the president and chief executive of Wal-Mart US, Eduardo Castro-Wright, revealed that a best-suited mix of products and layout would be used for each location.
The supermarket chain has purportedly identified six possible target groups, including Hispanics, African-Americans, empty-nesters, baby boomers, and affluent, suburban and rural shoppers. Castro-Wright told the AP that the approach would likely require changing around 3,000 of the roughly 200,000 items sold by a typical Mal-Mart supercentre.
Wal-Mart US was not available for comment when contacted by just-food today (8 September).
