Wal-Mart has made a number of structural changes to its US business in a bid to drive growth as the world’s largest retailer looks to enter new markets and develop new segments across its domestic market.

In staff memo issued yesterday (28 January), vice chairman Eduardo Castro-Wright said that over the last three years the firm had made “significant changes” in its business to strengthen its price leadership and upgrade the “shopping experience” in its stores.

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However, he added that it was time to “escalate these efforts” by leveraging its “size and global scale to drive greater efficiencies and lower the cost of goods to help accelerate growth”.

As a result, president and CEO Raul Vazquez has been promoted to executive vice president and president of its newly-created Walmart West Business division.

Vasquez’s role as CEO of Walmart.com US will not be replaced. Instead, Wal-Mart said it will integrate its merchandising and operations capabilities of with those of our traditional retail business.

This will be headed by Steve Nave who has been promoted to senior vice president and general manager of the Walmart.com US business unit.

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Other changes include the integration of Walmart’s realty division with store operations and logistics under the leadership of Bill Simon, executive vice president and COO, Walmart US.

The retailer said it also plans to align its store planning team with the customer experience team that currently is part of merchandising.

Stephen Quinn, chief marketing officer of Walmart US will also take leadership of the firm’s marketing function in Brisbane.