Wal-Mart has begun featuring the Marine Stewardship Council’s (MSC) blue eco-label on 10 fish products in its U.S. locations. The MSC is a non-profit organization promoting sustainable fishing practices, and its label helps consumers identify seafood from fisheries meeting MSC environmental standards. The first labelled products hit Wal-Mart’s shelves in April.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The American retail giant announced last February that it would procure all wild-caught seafood for North America from MSC-certified fisheries within three to five years. The appearance of MSC-labelled products in its stores is considered a significant breakthrough for sustainable practices, and the number of eco-labelled seafood products available at Wal-Mart is expected to increase significantly over the coming years.
