Weight Watchers is expanding its portion and calorie-controlled food options in the US market with the launch of thirteen products in several categories including sweet baked goods, frozen novelties and cheeses.

The products are currently available in major supermarkets and mass merchandisers nationwide and range from chocolate brownies and mint ice cream sandwiches to reduced fat medium cheddar cheese slices and natural reduced fat Jack cheese slices.

“Weight Watchers is helping redefine sensible lifestyles by bringing lower calorie food alternatives to the table, especially for women who continue to seek out delicious portion- and calorie-controlled food choices that don’t taste like ‘diet food,'” said Hugh Dever, director of licensing. “The success of these products and expansion in the categories, in spite of a tough economy, speaks to the popularity of the brand.”

The new food products join the current Weight Watchers food portfolio in the US, which also includes yogurts and chocolate candies.